Jo is co-head of the Digital, Commerce and Creative practice and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content. She is recognised as a leading lawyer in the field of advertising and brand reputation in legal directories such as Chambers and Legal 500. Jo’s clients include brand owners, content creators, communications agencies and media platforms. Her work includes giving regulatory advice on adverts and social media campaigns, as well as drafting and negotiating agreements to exploit content and promote brands, including client/agency agreements, talent agreements, IP licenses, merchandising agreements and sponsorship agreements. Jo was recently commissioned by the UK trade body ISBA (Incorporated Society of British Advertisers) to draft an industry first template contract for use by brands and influencers when creating content together.