Miller Thomson LLP

Scotia Plaza 40 King Street West, Suite 5800

Toronto M5H 3S1 ,Canada

Tel: 416.595.8582

Fax: 416.595.8695

Canada

Web: www.millerthomson.com

Kelly Harris

kharris@millerthomson.com

Catherine Dennis Brooks

cdennisbrooks@millerthomson.com

Miller Thomson is one of Canada’s leading law firms. We are a full-service firm, offering a complete range of legal services to assist domestic and international decision-makers with their Canadian legal needs.

Miller Thomson’s dedicated Marketing, Advertising and Regulatory Group consists of dynamic lawyers, responsive to the needs of our clients and to the time-sensitive nature of this area of practice. Our team is retained by clients throughout Canada and abroad to assist with a wide range of matters.

Our Group is supported by lawyers with related expertise, including:

Intellectual Property;
Competition/Antitrust;
Privacy; and
Litigation.

As a full-service firm, we can offer comprehensive legal services to our clients, also including tax law, immigration, employment, and many other issues that may impact and advertiser’s business in Canada.

Clients turn to Miller Thomson’s Marketing, Advertising and Regulator Group for advice on matters including:

Promotional activities from traditional sweepstakes to complex multi-channel campaigns;
Promotional devices including gift cards, loyalty programs, coupons and rebates;
Navigating consumer protection law compliance, and in particular the variations applicable in the Province of Quebec, including French language requirements;
Drafting and negotiating agreements associated with marketing and advertising-related programs, including agency-client, co-promotions, sponsorship, confidentiality, and rights licensing agreements;
Establishing compliant multi-level marketing programs; and
Compliance with Canada’s privacy and anti-spam (CASL) regimes.

Recent News & Press

Mar 24, 2015

From Canada: First Fine Issued Under Canada's Anti-Spam Law (CASL),by: Brian J. Curial & Kelly Harris, Miller Thomson

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Recent Gazette

Canada

Ad Standards Introduces New Canadian Advertising Dispute Procedure

Effective February 11, 2019, Ad Standards has developed and implemented a new competitor advertising dispute procedure, making significant changes to the process that came before. Ad Standards is Canada’s industry...

Canada

Harmonization of Canadian Trademark Laws Allows for Internationalization of Brands

Canadian trademark laws are poised to undergo significant changes that will result in greater harmonization of the Canadian trademark regime with those of many countries around the world. The changes come as a result of i)...

Canada

Cannabis Legalized with Strict Advertising & Packaging Rules

Cannabis will be a legal product in Canada on October 17, 2018, albeit with rigorous regulatory restrictions, including highly restrictive packaging and advertising rules. This comes almost three years after the Government...

Canada

Canada Introduces New Influencer Disclosure Guidelines

On March 28, 2018, Ad Standards introduced new Disclosure Guidelines (the “Guidelines”). Developed with the cooperation of influencers and advertisers, the Guidelines are intended to provide suggested best practices for...

Canada

New Advertising Self- Regulatory Guidelines for Consumer Health Products

Ad Standards is now reviewing and pre-clearing medical device advertising and has updated its Guidelines for Consumer Advertising of Health Products - for Nonprescription Drugs, Natural Health Products, Vaccines and Medical...

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