KNK House, A-11, Shubham Enclave Paschim Vihar
New Delhi 110063 ,India
Tel: +91-11 4377 66 66
Fax: +91-11 4377 66 77, 4377 66 76
Kan and Krishme (“the Firm”) boasts of an extensive list of experienced lawyers, adept at dealing with matters ranging from advertising to media law. The Firm’s rich experience in preparing endorsement, sponsorship, sports marketing and entertainment marketing agreements; licensing and protecting intellectual property rights; structuring branded entertainment initiatives and customer loyalty programs; reviewing and clearing advertising copies for use in online and offline media and preparing advertising agency and media agreements has allowed it to lead its clients to create complex promotion mechanisms conforming to the national rules on advertising, media and promotion mechanisms.
Acknowledging the capability of the Firm, diverse clients ranging from banks, financial institutions, companies in the FMCG and telecommunication sectors, advertising agencies, social network operators; online retailers; consumer electronics manufacturers; computer games companies and intermediary firms conducting drawings, sweepstakes and contest have been seeking its services.
Sports Marketing/Sponsorships/Endorsements: The Firm’s Sports Industry Team offers the multi-disciplinary expertise necessary to provide legal counsel to major brands, teams, event organizers, media companies and others involved in sports-related transactions or disputes.
Entertainment Marketing: The Firm handles branded-entertainment marketing initiatives for major brands and prominent advertising agencies on behalf of their brand clients. It also handles joint promotion agreements; online, digital and mobile marketing initiatives and other activation campaigns for various brands and prominent cable television networks.
Contests & Sweepstakes: The Firm’s Advertising Practice helps clients structure and execute interactive gaming programs and online subscription gaming sites. It aids publishers and networks in evaluating whether accepting ads for online gaming sites would expose such clients to potential liability, and the Firm is regularly involved in some of the high-profile contests and sweepstakes promotions in India.
Clearance and Compliance Review: To minimize the risk that the creative message will be challenged by private plaintiffs or government regulators, the Firm’s Advertising Practice reviews client advertising copies to make sure that the express and implied claims being made in the ads can be substantiated and that the client has the right or privilege to use any intellectual property images, including sound images, that are included in the campaign materials.
In India, the issue of liability of celebrities for endorsing false and misleading advertisements was in news for many years and stakeholders proposed legislative amendments to fix liability on celebrities. The public...
The regulation of advertisements on social media/digital platform is not uniform in India, on the account of lack of specific laws or regulations for such advertisements, as well as lack of established enforcement mechanism...
Author: Sharad Vadehra, Kan & Krishme What encompasses “sponsored content” is still unclear in the Indian context. The phenomenon seems to be not very old, but, instances of the same are being witnessed at a fairly...
Recently enough, the very famous global brand Nestle has been under scanner for their 2-minute Maggi noodles due to the presence of excessive content of lead than the permissible limit and mislabeling with regard to...