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Navigating the New Rules on Environmental Marketing: Perspectives from the U.S. and the E.U.
September 22, 2026

Navigating the New Rules on Environmental Marketing Perspectives from the U.S. and the E.U.

Sponsored by: International Advertising Association Global Advertising Lawyers Alliance

9:00 a.m. to 9:30 a.m. Registration and Breakfast

9:30 a.m. to 10:00 a.m. View from the National Advertising Division

  • Phyllis Marcus,  Vice President, National Advertising Division

10:00 a.m. to 10:30 a.m. Developments in the United States

  • Jeffrey A. Greenbaum Managing Partner, Frankfurt Kurnit, Global Secretary, IAA Immediate Past President, GALA

10:30 a.m. to 11:00 a.m. Developments in the European Union

  • Jacek Myszko Partner, Soltysinski Kawecki & Szlezak GALA Member, Poland
  • Soren Pietzcker Partner, Heuking GALA Member, Germany

11:00 a.m. to 11:30 a.m. Putting It All Together

  • Peri Fluger General Counsel, Ruder Finn
  • Jordyn Milewksi Counsel, Frankfurt Kurnit
  • Jacek Myszko Partner, Soltysinski Kawecki & Szlezak GALA Member, Poland
  • Soren Pietzcker Partner, Heuking GALA Member, Germany
  • La Toya Sutton Director of Legal (Marketing and Communications) The Clorox Company

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