Wednesday 26 April 2017
8:15 – 8:45am registration
8:45 – 10am seminar
Address: Lewis Silkin LLP, 5 Chancery Lane, London, EC4A 1BL, UK
Cost: Free
This session will cover some of the key impacts of the new General Data Protection Regulation for advertisers and marketers. Topics to be covered will include:
• The extra jurisdictional reach of the GDPR: do I have to comply if I am based outside Europe?
• The rules on consent: do I need to obtain a user’s explicit consent to marketing?
• The requirement for transparency and its impact on the data value exchange
• Re-permissioning and record keeping
• The right to object to marketing
• The new rules covering customer segmentation and targeted advertising.
To register for this event please contact events@lewissilkin.com