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The GDPR: A toolkit for advertisers and marketers
April 26, 2017

Wednesday 26 April 2017

8:15 – 8:45am registration
8:45 – 10am seminar

Address: Lewis Silkin LLP, 5 Chancery Lane, London, EC4A 1BL, UK
Cost: Free

This session will cover some of the key impacts of the new General Data Protection Regulation for advertisers and marketers. Topics to be covered will include:
• The extra jurisdictional reach of the GDPR: do I have to comply if I am based outside Europe?
• The rules on consent: do I need to obtain a user’s explicit consent to marketing?
• The requirement for transparency and its impact on the data value exchange
• Re-permissioning and record keeping
• The right to object to marketing
• The new rules covering customer segmentation and targeted advertising.

To register for this event please contact events@lewissilkin.com
 

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