Alanna advises both Australian and international clients across a broad spectrum of intellectual property and commercial matters. She is experienced in the entire intellectual property life cycle, including clearance searches, prosecution, commercialisation and enforcement of intellectual property rights, as well as counterfeit goods matters and domain name disputes.

She regularly advises on trade mark opposition and removal proceedings, as well as trade mark and copyright infringement matters, working closely with clients from a broad range of industries.

Alanna is also experienced in consumer law, advertising, marketing and promotions law, as well as privacy. She regularly provides advice in respect of misleading or deceptive conduct claims, unfair contract terms, consumer guarantees, privacy and spam issues. She also regularly advises on and drafts the terms and conditions for trade promotion lotteries.

Known for her commercial and collaborative style, Alanna is a trusted adviser providing timely, practical and strategic legal solutions.