Mikael Segercrantz is a Helsinki-based Partner and Head of Roschier’s Marketing & Consumer practice. His practice focuses on intellectual property, marketing & consumer law and regulatory matters, including litigation. He has extensive experience in IP litigation in Finland and before the Court of Justice of the European Union, both as first and second chair. The proceedings have related to patent, trademark, copyright, design as well as other IP rights and involved questions such as preliminary injunctions, infringing acts and invalidity claims. Mikael has represented national and foreign companies in unfair competition lawsuits before the Market Court and self-regulatory boards of the industry as well as in administrative proceedings.

Mikael regularly advises clients, including international large brand owners, in various types of marketing law and regulatory questions, such as marketing campaigns, product classification, pricing and labeling issues, with a particular focus on the pharmaceutical, medical device, food and cosmetic industries. He has also handled and coordinated a number of product recall campaigns in Finland and the Baltic States.

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From the Blog

Finnish Consumer Protection Authorities’ Powers to be Strengthened

August 20, 2020 | Mikael Segercrantz

Advance Marketing Clearances – An Important Tool to Ensure a Successful Marketing Campaign

October 15, 2019 | Mikael Segercrantz

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