Fast Fashion in the French Spotlight
October 14, 2025 | Caroline Bouvier
Caroline is a Partner at BHB and the Vice President of the Global Advertising Lawyers’ Alliance for the EMEA Region, as well as a member of the GALA Litigation Committee.
Caroline advises French and international clients on the full spectrum of intellectual property advertising and digital law, helping them protect, enhance, and leverage their intangible assets. From copyright, trademarks, designs and software to e-commerce and personal data, she provides pragmatic and forward-thinking legal support tailored to today’s fast-moving markets.
A recognized expert in advertising and promotional law, Caroline supports clients in the design, launch and rollout of their advertising campaigns, ensuring both legal compliance and commercial effectiveness. She also advises on distribution law, enabling businesses to structure and optimize their commercial strategies with confidence.
Caroline represents her clients in high-stakes and complex litigation, including matters involving counterfeiting, unfair competition, parasitic practices, and misleading commercial practices. Beyond disputes, she advises on the negotiation and drafting of sophisticated commercial agreements designed to secure and enhance long-term business relationships.
Deeply engaged in leading professional organizations such as the French Advertising Regulatory Authority (ARPP) and the International Trademark Association (INTA), Caroline remains at the forefront of legal and market developments. She regularly contributes to specialized publications, sharing insights drawn from her professional expertise
From the Blog
Monitoring Influencer Content at Scale Thanks to the Integration of New AI Methods
October 03, 2025 | Caroline Bouvier
Irish Data Protection Commission fines LinkedIn Ireland €310 million
October 26, 2024 | Caroline Bouvier
News
AI, Advertising & the Future of Creativity - Cannes, June 17th
June 17, 2025
PLI - Going for the Global Gold in Sponsorship and Ambush Marketing Campaigns - July 10th
July 10, 2024
Webinar: Challenging Misleading Competitor Claims - June 27th
June 27, 2023
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