Chunghwan Choi is a Partner in the firm’s Intellectual Property & Technology Practice and serves as the Chair of the Media & Entertainment Practice. Recognized consistently as one of Korea’s leading media and entertainment lawyers, he has provided clients worldwide with nearly four decades of expertise across film, television, media, music, online/mobile game, fashion, sports, art, advertising and marketing. His extensive experience spans domestic and international transactions, guiding clients in strategic alliances, complex digital media content licensing arrangements and investments in the media and entertainment industry.

In the advertising and marketing sector, Mr. Choi has advised leading advertising agencies such as Dentsu and Cheil Communications, luxury brands including Jimmy Choo, Marc Jacobs and Tommy Hilfiger, and celebrity companies such as YG Entertainment, JYP Entertainment, and Creative Artists Agency (CAA). He has handled a broad spectrum of legal matters, including false and misleading advertising, comparative advertising, trademark and copyright infringement, consumer and child protection, endorsement regulations, privacy and data protection, unfair competition, ambush marketing and brand ambassador agreements.

Mr. Choi was the inaugural chairman of the Korean Entertainment Law Society and has served as an independent board member of Daehong Communications, one of Korea’s leading advertising agencies.