Daniël advises on all aspects of advertising and marketing law, including (cross-border) clearance work, agency-client contracts, celebrity talent agreements, influencer agreements, license agreements, privacy, contests, promotions and dispute resolution in the advertising sector before the civil courts and self-regulatory bodies. His work also concerns the protection and enforcement of intellectual property rights (including trademarks and copyright). Based in creative hub Amsterdam, the Netherlands, Daniël’s clients include many major ad agencies and high-profile brand owners active across a wide range of sectors, including FMCG, food & beverages, retail, entertainment, aviation, fashion, technology and charity. 

Daniel teaches advertising law to lawyers in a postgraduate program and lectures on portrait law at VU University Amsterdam and Comparative Advertising and Trademarks at Leiden University. He chairs the Netherlands Advertising Law Association and is global vice-chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.

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From the Blog

Preliminary Questions on Online Shopping: What Does the Dutch Supreme Court Say?

October 15, 2024 | Daniël Haije

Preliminary questions on online shopping: what does the Supreme Court say?

October 10, 2024 | Daniël Haije

Stricter rules on green claims another step closer

July 18, 2024 | Daniël Haije

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News

From Netherlands: Top-class Sport and Alcohol-free Beer: A Tasteful Combination in Advertising, by: Ebba Hoogenraad & Sarah Arayess, Hoogenraad & Haak Published in the May 2014 issue of European Food and Feed Law Magazine

October 27, 2014

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From Netherlands: Inconspicuous ambush marketing: contradictio in terminis?, by: Sarah Arayess, Hoogenraad & Haak

July 31, 2014

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GALA and Clearcast to co-sponsor Hot Topics in Advertising Law & Self Regulation in the Netherlands + around the World

October 24, 2016

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