Lisa advises on all matters involving intellectual property, advertising, marketing and privacy law. She has a particular focus on the use of generative AI in advertising, e-commerce transparency requirements, and price & discount communications. Lisa has extensive experience drafting, negotiating and reviewing various types of commercial agreements, including influencer and talent contracts, licensing agreements, and master service agreements (MSAs). She also represents clients in litigation and proceedings before advertising self-regulatory bodies. Her clients include advertising agencies and major brands operating in sectors such as FMCG and digital commerce. Before joining Hoogenraad & Haak in 2022, Lisa practiced intellectual property, privacy, IT and media law at a top-tier Dutch firm in Amsterdam and at a boutique firm in Utrecht.