Jo is co-head of the Digital, Commerce and Creative practice and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content. She is recognised as a leading lawyer in the field of advertising and brand reputation in legal directories such as Chambers and Legal 500. Jo’s clients include brand owners, content creators, communications agencies and media platforms. Her work includes giving regulatory advice on adverts and social media campaigns, as well as drafting and negotiating agreements to exploit content and promote brands, including client/agency agreements, talent agreements, IP licenses, merchandising agreements and sponsorship agreements. Jo was recently commissioned by the UK trade body ISBA (Incorporated Society of British Advertisers) to draft an industry first template contract for use by brands and influencers when creating content together.

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From the Blog

What were the biggest Adlaw developments of 2024? What do you need to watch out for in 2025? Sign up for our Annual Review to find out!

December 11, 2024 | Jo Farmer

What are the key developments in advertising regulation to look out for in 2024?

January 12, 2024 | Jo Farmer

What are the key developments in advertising regulation to look out for in 2024?

January 12, 2024 | Jo Farmer

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News

Advertising & Marketing Law: Legal Knowledge for the Digital Age - September 8, 2020 

September 08, 2020

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