Jo is co-head of the Digital, Commerce and Creative practice and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content. She is recognised as a leading lawyer in the field of advertising and brand reputation in legal directories such as Chambers and Legal 500. Jo’s clients include brand owners, content creators, communications agencies and media platforms. Her work includes giving regulatory advice on adverts and social media campaigns, as well as drafting and negotiating agreements to exploit content and promote brands, including client/agency agreements, talent agreements, IP licenses, merchandising agreements and sponsorship agreements. Jo was recently commissioned by the UK trade body ISBA (Incorporated Society of British Advertisers) to draft an industry first template contract for use by brands and influencers when creating content together.

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From the Blog

What are the key developments in advertising regulation to look out for in 2024?

January 12, 2024 | Jo Farmer

What are the key developments in advertising regulation to look out for in 2024?

January 12, 2024 | Jo Farmer

Equity releases AI Toolkit for performers as part of its campaign to “Stop AI Stealing the Show”

July 18, 2023 | Jo Farmer

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News

Brinsely Dresden (UK) will chair the 6th Annual Advertising & Marketing Law Conference 2016 in London on April 28, 2016. Additionally, he will co-present a panel “Advertising Law & Regulatory Essential Update.” Jeffrey A. Greenbaum (USA-FK) will present “The Essential US Update.”

February 01, 2016

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From United Kingdom: The House of Lords questions the future of self-regulation for the UK advertising industry, by: Brinsley Dresden, Lewis Silken

November 16, 2015

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From United Kingdom: Is All Publicity Good Publicity? Weighing the Risks of Shock Advertising, by: Brinsley Dresden, Lewis Silkin Article originally published in The Drum

March 23, 2015

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