Taking Out the Trash: New Junk Fee Laws Impact Pricing Practices
July 18, 2024 | Paavana Kumar
Paavana Kumar helps major advertisers and retailers assess risk as they create compelling campaigns, run high-exposure promotions and streamline the online customer experience. She partners with them to navigate cutting-edge “social commerce” issues, where her experience is a particular asset to clients seeking to leverage influencer talent, engage more creatively on social media, and reimagine their online e-commerce and subscription programs.
Paavana’s ability to assess problems and provide quick, efficient risk assessments enables her to work effectively with companies across industries, especially those pursuing a deeper e-tail focus. She is a sounding board and trusted advisor for C-suite executives and general counsel when making high-stakes judgment calls about social media opportunities, FTC disclosure requirements and major changes to their business models.
As many clients move toward subscription programs, Paavana’s knowledge of the highly regulated automatic renewal and negative option laws across all 50 states, together with a deep understanding of the regulatory focus on “dark patterns,” enables her to help companies draft transparent marketing disclosures and design compliant user flows. She also advises on high profile consumer promotions, including sweepstakes, contests, loyalty rewards and gift cards, cause marketing and donation programs, text message and email marketing, and major entertainment and sports collaborations
Whether she’s counseling on a discrete issue or working with global legal teams for clearance for an international campaign, Paavana delivers practical advice customized to companies at all stages of growth — from start-ups to established major retailers and brands. She is a recognized thought leader who frequently speaks and writes about leading-edge e-commerce and influencer marketing topics for in-house counsel and industry stakeholders
From the Blog
The EU Artificial Intelligence Act: Key Takeaways and Analysis
June 10, 2024 | Paavana Kumar
California to Require Registration for Cause Marketing Campaigns
May 06, 2024 | Paavana Kumar
News
The Ever Expanding Right of Publicity Meets "Native Advertising"
February 04, 2016
From United States (Davis & Gilbert): 2014/2015 Lessons Learned & Practical Advice
April 24, 2015
Snapchat Settles FTC Charges Alleging False Promises Of Disappearing Messages And Failure To Protect Consumer Data, by: Allison Fitzpatrick & Gary Kibel, Davis & Gilbert
July 30, 2014
Join GALA
For information about joining GALA as a law firm member, see Membership.
MembershipFor information about joining GALA as a corporate member, see Associate Membership.
Associate Membership