Kimberly Maynard is a partner and Co-Chair of the Trademark & Brand Management Group and is also a member of the firm’s Litigation Group. 

Ms. Maynard represents emerging and established companies on intellectual property matters across a variety of industries, including technology, fashion, jewelry, finance, food, automotive, television and dance. World Intellectual Property Review has recognized Ms. Maynard numerous times, most recently as a Leader in its WIPR Leaders Directory 2023. World Trademark Review also named her one of the “World’s Leading Trademark Professionals.”

Ms. Maynard guides her clients through all aspects of domestic and international brand-building and brand management. She works hard to understand client business goals and to craft practical, cost-effective legal strategies that meet those goals. Ms. Maynard analyzes and assesses the benefits and risks associated with adopting new brands, prepares and implements strategies for the development of new brands, and protects and expands established brands. Ms. Maynard represents clients before the Trademark Trial and Appeal Board and litigates cases involving complex trademark, trade dress, advertising, copyright and design patent issues in federal court. She also negotiates complex license and settlement agreements, advises on domain names and social media, and counsels on the proper use of trademarks and trade dress. Recently, she was part of the Frankfurt Kurnit team that represented Sprint in a high-profile false advertising case.

Prior to joining Frankfurt Kurnit, Ms. Maynard was an associate at BakerHostetler, where, among other things, she led a team of lawyers in an appeal of a Trademark Trial and Appeal Board decision before the Southern District of New York — ultimately securing ownership of trademarks for a major New York City dance theater. Prior to law school, Ms. Maynard was affiliated with Trisha Brown Dance Company.

Ms. Maynard is a member of the New York State Bar Association (Intellectual Property Group) and a member of the U.S. Trademark Law Committee (Intellectual Property Owners Association). She serves on INTA’s Bulletin Committee and was an Adjunct Professor at New York Law School, where she helped start the PTO Trademark Clinic. She graduated from Michigan State University (B.A., summa cum laude, 2002) and Duke University School of Law (J.D., high honors¸ Order of the Coif, 2009) where she was the Global Editor of Duke Law Journal of Law and Contemporary Problems. She is admitted to practice in the New York and New Jersey state courts, as well as in the Southern and Eastern Districts of New York, the District of New Jersey, and the Court of Appeals for the Second Circuit. 

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From the Blog

Pool Parts Manufacturer Can Collect $16 Million in Damages for False Advertising

June 04, 2024 | Kimberly Maynard

Swimming Pool Parts Manufacturer Owes $16 Million for False Advertising

June 03, 2024 | Kimberly Maynard

Swimming Pool Parts Manufacturer Owes $15 Million for False Advertising

March 02, 2024 | Kimberly Maynard

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News

From United States (Frankfurt Kurnit): Planning to Use Olympic Participants in Your Advertising?, by: Christopher Chase, Frankfurt Kurnit

January 31, 2016

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Still Paying Attention: FTC Extracts $2M Settlement from Brain Game Company, by: Sean F. Kane, Frankfurt Kurnit

January 29, 2016

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From United States (Frankfurt Kurnit): Did the FTC Just Kill Native Advertising?, by: Terri Seligman, Frankfurt Kurnit

December 31, 2015

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