Melissa Landau Steinman is a partner in Venable's Advertising and Marketing Practice Group. She assists companies advertising and marketing their products via traditional and online channels. She advises clients on the federal and state laws applicable to marketing, consumer protection and consumer product safety, with a focus on social media advertising and promotions, including sweepstakes, contests, gift cards, “free” gifts, coupons and rebates, loyalty programs and advertising to children. 

Ms. Steinman’s unique understanding of the law of prize promotions, digital media, and federal and state regulatory law has led to engagements with a diverse clientele that includes some of the world's largest and most prominent consumer products and services companies, retailers and hospitality providers; media and gaming companies; entertainment personalities; and a wide variety of nonprofits and charitable entities. 

Ms. Steinman is a frequent speaker and writer on topics like sweepstakes, contests, gift cards, loyalty programs, and promotions on social media. She served two terms as a member of the Board of Directors of the Brand Activation Association, now part of the Association of National Advertisers. Ms. Steinman wrote and edited the Guide to Federal and State Regulation of Advertising, a comprehensive two-volume book/CD-ROM on the law of advertising and promotions, and contributed chapters to the American Bar Association's Consumer Protection Law Handbook and Globe Law and Business’ International Advertising Law.

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From the Blog

Marketing to Children: An Excerpt from the Advertising Law Tool Kit

November 21, 2024 | Melissa L Steinman

Federal Agencies Increase Focus on Pricing Enforcement

September 27, 2024 | Melissa L Steinman

Get Ready to Comply with CPSC’s Upcoming eFiling Requirement

September 27, 2024 | Melissa L Steinman

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News

GALA Members to Speak at 2024 ANA Masters of Advertising Law Conference

November 11, 2024

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Press Release: GALA Releases Recordings of Sessions From 6th Annual Global Advertising Law Conference

April 16, 2024

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6th Annual Global Advertising Law Conference - NYC - March 13th

March 13, 2024

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