Živković Samardžić

Founded in 1998 as a five lawyers boutique active in media and telecoms, insurance litigation, private and not-for-profit client practices, today Živković Samardžić is one of the Serbia’s leading full-service independent law firms with 8 partners / 35 lawyers strong team providing top quality legal service to a diverse range of international and national clients, from SME to Global 500.

The firm offers extensive in-depth experience of advising businesses across a range of industry sectors, with particular emphasis on advertising and marketing regulation. Živković Samardžić lawyers were members of the Government of Serbia working groups that were drafting both 2005 and 2016 Advertising Acts. The firm advises businesses and individuals on the full range of issues which the regulatory environment in advertising and marketing, broadcasting and telecoms, competition, consumer protection, data protection and other areas generates.

Živković Samardžić regulatory lawyers work together with firm’s Intellectual Property, Technology, Media and Telecommunications, Dispute Resolution and Commercial teams to provide an integrated service, helping clients to avoid infringement claims and to avoid regulatory issued, and covering everything a client would expect from full service law firm and even more, from filing single trademark applications to the managing of large and complex portfolios and from straightforward terms to complex bespoke agreements, whether it is research and development, manufacturing, franchising, procurement or cutting-edge marketing communications.