GALA | Members | Bolivia | Moreno Baldivieso

Moreno Baldivieso

Moreno Baldivieso is a fully-fledged corporate and commercial law firm in Bolivia with 90 years of experience in Intellectual Property. Founded in 1931 as a boutique Intellectual Property office as GABRIEL PATENT & TRADEMARK OFFICE and subsequently broadened into general practice in 1986 as MORENO BALDIVIESO.

Moreno Baldivieso has one of the largest legal practices in the country, with a deep bench of attorneys, patent agents, and other professionals. With a highly specialized team of over 50 lawyers throughout the country, the firm serves as local counsel to the most important multinational corporations and international organizations that conduct business in Bolivia. The team comprises experienced practitioners in advertising, marketing, intellectual property, entertainment, and promotion law; that specialize in a vast array of industries such as food and beverage, sports and entrainment, mining, medical devices, pharmaceutical, chemical, software, and other high-tech industries.

In the absence of a national law that explicitly regulates publicity and advertising in Bolivia, some industries, such as the financial sector, have established specific laws regulating advertising. The current situation makes it necessary to analyze the laws and regulations within each particular sector and industry and how they apply to companies engaged in advertising, marketing, and product promotion. The team specializes in providing legal advice by delivering complex strategies regarding strategic branding, portfolio management, regulatory and trademark enforcement matters, and advising on infringement, piracy, and unauthorized use in Bolivia and internationally. Not only does the team have years of experience managing large portfolios for multinational clients they also help Bolivian clients expand their business operations internationally by providing expertise and experience in advertising, marketing, and promotion law.

Most of the senior partners at the firm have obtained postgraduate education from some of the most prestigious universities in the world; including Harvard Law School (USA), Oxford University (UK), New York University (USA), Sloan School of Management MIT (USA), Yale School of Management (USA), Instituto de Empresa IE (Spain), Universidad de Comillas ICADE (Spain), Universidad de Salamanca (Spain) and Université Panthéon – Assas Paris II (France) to name a few.