Publication of the Advertising Guide for “Influencers” of the Federal Consumer Protection Agency
September 11, 2023 | Sebastian Weinberg Garcia
Arochi & Lindner
Arochi & Lindner (A&L) is a preeminent law firm with offices in Mexico and Spain with expertise in the fields of Intellectual Property, Advertising and Marketing, Civil and Commercial Dispute Resolution, Corporate, Regulatory, as well as Data Protection.
For more than 21 years, A&L has distinguished itself by resolving the business and legal problems of our clients with world-class advice and representation. Our priority is to achieve desired results by understanding each client's objectives and formulating winning strategies that reflect our knowledge and experience. Responsiveness and agility are key.
Within the spectrum of advertising and marketing, we counsel on all legal aspects from conception to execution, reconciling our clients’ initiatives with the laws. We have particular experience in naming, branding, labeling, promotions (contests, sweepstakes, rebates and coupons), as well as advertising in traditional and digital media. We also ensure that trademarks and brands are protected and that advertising and marketing claims, representations and methods of communication do not violate the law. In addition, we handle regulatory issues, compliance and transactions, such as advertising, public relations and media buying agreements, including entertainment-related agreements, sponsorships, public events and celebrity endorsements. In case a problem arises, we are effective legal advocates who will fight to protect your interests in advertising, regulatory or business and consumer class action litigation.
In Mexico there is not a specific advertising code. The applicable laws, regulations and standards depend on the products or services to be advertised and the audiences they target. Consequently, there is the constant potential for ambiguity as to the relevant authority, applicable law and procedure. Our Advertising and Marketing Practice brings clarity and guidance to advertising and promotional marketing by: (1) minimizing the risks of competitor challenges, regulatory investigations and consumer lawsuits, and (2) compliance with the country’s advertising legislation and self-regulation guidelines to promote fair competition and consumer rights, which involve the Federal Consumer Protection Agency (PROFECO), the Federal Commission against Sanitary Risks (COFEPRIS), the Ministry of the Interior (SEGOB), and the Mexican Self-Regulation National Council (CONAR), among others.
Arochi & Lindner's commitment to effective solutions, together with our legal knowledge, experience, creativity and innovative approaches, make us the cutting-edge partner for marketers need to play in today's competitive marketplace.
From the Blog
New Law for Transparency, Prevention and Elimination of Inappropriate Practices in Connection with Advertisement Services
June 07, 2021 | José Antonio Arochi
News
Global Advertising Lawyers Alliance releases new video series on recent advertising law developments
May 01, 2017
Practising Law Institute Webinar on Native Advertising around the World
July 18, 2017
GALA Members Jeffrey Greenbaum (USA) & Roberto Arochi (Mexico) to speak on Native Advertising at 2017 ASIPI Congress in Panama
November 29, 2017
Arochi & Lindner
www.arochilindner.com
Address
Av. de Los Insurgentes Sur 1605- Piso 20, Benito Juárez, San José Insurgentes , Ciudad de México, D.F.
03900 , Mexico
+52 55 5095 2050
03900 , Mexico
+52 55 5095 2050
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