FERRERE

FERRERE is the only multi-jurisdictional purely South American law firm. It has 200 attorneys across Bolivia, Ecuador, Paraguay and Uruguay and stands out for its US-style structure, methodologies and policies. The firm has developed international standards and homogeneous services, guaranteed by vertically integrated practice groups and procedures.

FERRERE remains the only full-service law firm in Uruguay with a fully independent, specialized IP department. This department has developed specific expertise in some key sectors and industries, such as Advertising. Today, FERRERE dominates in the dynamic Uruguayan advertising and media-planning world. This includes representing the undisputed market leader, Young & Rubicam, which comprises seven WPP companies covering advertising, media planning, digital, public opinion and crisis management, and social media. FERRERE has acted on behalf of Procter & Gamble in several arbitration cases at the Advertising Self-Regulatory Council.

FERRERE is renowned for assisting clients with the most high profile, complex and sophisticated IP matters, including many of the biggest and most complex IP litigation cases in Uruguay. The firm handles the complete range of work in relation to patents, trademarks and IP litigation and is equally strong in all areas, from trademark registration to patent protection and trademark and copyright litigation, as well as related areas, such as personal data protection issues, product labelling and advertising rights.

Local knowledge - regional reach

As a multijurisdictional firm, FERRERE offers its clients a differential and adds value when it comes to managing trademarks portfolios. The firm helps business and manages clearance, registration, trademark prosecution and enforcement, due diligence processes, audits and other transactional work within the South American region.